All You Need About Indoor Positioning and Indoor Navigation
Facebook is envisioning with its Place Tips program, which, after testing for the last few months, is rolling out to more businesses in the US. It’s also now making its beacon units available to businesses who wish to use them in
Bluetooth beacons are a growing trend in location-based advertising, with major companies like Facebook Inc. and Twitter Inc. investing in the technology. Beacons are also becoming an increasingly important tool for gathering data related to local trends and foot traffic,
For the first time ever Microsoft is showing us how technology could change how we shop in stores. The Microsoft Retail Experience Center in Redmond reveals what technologies could give brick-and-mortar stores an edge in an age of growing online
Cleaning and maintenance service provider Spotless is utilizing the system to manage its workers at malls in Australia. Spotless provides janitorial services to malls and other customers. For some of its customers, whose facilities are located in high-traffic public areas,
Whether it’s a simple welcome message, a coupon or a promotion, retailers are increasingly trying to engage customers by communicating with them via their downloaded apps, their location and even their digital shopping lists. Targeted marketing using geolocation isn’t brand
The Purple Apple Awards are the only awards that recognise and reward effective shopping and town centre marketing within the UK retail property sector. At the recent BCSC Purple Apple Marketing Awards, two SmartFocus shopping centre clients won Merit Awards
Google announced another milestone in the mobile payment industry—this one without the hassle of taking out wallets or even smartphones.A new app for cashless payments, Hands Free—which enables users to pay using their voice—is being tested by Google. To use
Mobile payment technologies developer Proxama has partnered with Eye Airports to install Bluetooth low-energy beacons at eight airports across the UK. Around 200 beacons will be installed initially at the Stansted, Bristol, Southampton, Inverness, Newcastle, Gatwick and East Midlands airports,
The retail industry is rife with digital innovation and organizational change. Consumers— drawn to the ease and convenience of always being just a click away from user reviews, comparison pricing, and endless aisles—have come to rely on online and mobile
If the launch of Apple Pay wasn’t enough to convince you that paying with your phone is a growing trend, a new partnership between beacon maker Gimbal and payment facilitator Tillster might. Tillster provides software and other tools to enable
Austin’s annual event of film, music and startup culture, SXSW kicks off in 10 days and the festival has launched its new official app, which relies heavily on Apple’s iBeacon technology. That geolocation technology was first used by the event,
At last month’s NRF Big Show, Panasonic System Communications Co., a division of Panasonic Corp. of North America, drew a great deal of attention for the electronic shelf label (ESL) system it demonstrated. The solution, known as Powershelf, now includes