1. Where is my car?
What is the first thing your visitors do after parking their car in shopping malls? They usually take a photo of where they parked their car. However, if they forget which door they entered the shopping mall, then they must walk around the whole car park to find their car. With the help of “Where’s My Car?” feature of PoiLabs, their car’s position is automatically detected when they have parked. If they wish, they can even find out the shortest route from the car park to the store or when they have finished shopping, they can navigate to their car by one click without wasting time
Visitors can get directions for the store they want to go to, to the nearest bathroom or even the store that has a certain product with the help of indoor navigation. This way, visitors don’t have to ask each other about the location of the stores or waste time when searching for a store.
3. Personal Location-Based Campaigns
Nowadays, the response rate of the mass campaigns is very low. Users are not interested in the content that is not related to them and they turn off notifications as a result. Therefore, location-based and personalized campaigns help companies increase their revenues as well as the customer loyalty.
4. Advanced Analytics
Most of the shopping malls are using technology to find out how many people have entered the shopping mall per day. Some of them can even see how many visits they have received for each floor. PoiLabs can provide other detailed information such as peoples’ behavior in the shopping mall, which stores they go to, which stores they pass-by, which floors they visit, how frequent their visits are, what the visit performances of the stores are. Shopping malls do not get to know their customers better but also use this data when for store renting processes.
5. Employee Information and Tracking System
The system which is installed inside the store allows companies to track employees’ movements within the store. Also, the staff can display information about the visitor when they enter the store such as their profile, previous shopping activities, their segment and which products they prefer. Therefore, more suitable products are offered to the visitors and the rate of purchase at the store is increased.
6. Visually Impaired Navigation
Visually Impaired Navigation system developed by PoiLabs helps shopping malls become more accessible. Ibeacon devices installed throughout the shopping malls allow visually impaired people to use voice-guided navigation and to access any store without needing further assistance.