1. Customized Museum Tours
In some museums, the size of the museum and the volume of artworks cause visitors to lose time or miss some of the artworks. The personalized audio tour experience in the museums draws a route based on the places and artworks the visitors want to see. It offers audio content along this route. For example, when visitors enter the museum, they can start a personalized interactive tour by selecting the artworks that they want to see, the artists they are interested in and their other interests. While the mobile application guides visitors throughout the places they want to go during the tour, the audio content is played for the artworks they pass by. In addition, the visitors are offered tour options where they can either see all of the works or only the popular ones.
2. Interactive Maps and Navigation
With interactive maps, visitors can find out where they are, and get step by step directions for a specific place or artwork they want to visit. In addition, visitors can access location-based content not only indoors, but also when routing between indoors and outdoors without interruption.
3. Where Is My Car?
It is difficult for your visitors to remember where they parked their cars in the parking lot. Even if they take a picture of where they parked or write it on their smartphones to remember the place, it is difficult to find out which door they entered. With our Where’s My Car feature, they do not have to remember where their car is or go through the entire parking lot to find their car. They can be navigated to their cars using their smartphones.
4. Location Based Content and Notification
We can pass by an artwork which we would like to see without noticing or we can miss an event in the nearby museum as we did not know about it. Location-based content and notifications attract the visitors’ attention to that artwork by sending notifications at the time a visitor passes by and then provides audio content, video, or additional information. This way, the most relevant content is presented according to the location of the visitor. Besides, by sending notifications about activities near the visitor, the interaction of the visitor with the museum is increased.
Through gamification, which has become quite popular lately, prizes can be offered to visitors according to how much time they spent in the museum and the places they visited. Thus, more visitors can be attracted to the museum and their loyalty can be increased accordingly. In order to attract customers’ attention, special games such as “Treasure Hunt” can be developed. Additionally, kid games can be provided to motivate children to learn about arts.
6. Museum Analytics
Museum analytics helps companies to examine which day of the week the museum is visited more frequently, which parts of the museum and which artworks are visited more intensively and what the general profiles of the visitors and their statistics are. As a result, artworks or exhibitions with a great interest can be preferred in the promotions of the museum and visitors can be sent notices about the exhibitions and events based on their personal interests. In addition, the parts which are visited less frequently can be detected and visitors’ attraction towards the museum can be increased through gamification or push notifications.