Introduction to Proximity Marketing: What is Proximity Marketing? What is a Beacon?
![Introduction to Proximity Marketing: What is Proximity Marketing? What is a Beacon? A woman is looking a proximity marketing notification that says 20% discount on purses, outside of a store](/wp-content/uploads/2022/01/Proximity-5-710x300.png)
In e-commerce, detailed information about the customers’ behavior is known. For example, in an e-commerce store, a lot of information, such as how many times a product is viewed, which product groups a person is most interested in, or which