Indoor Navigation for All
This year’s official Cannes Lions International Festival of Creativity app, released on Monday in conjunction with the event, sports integration with Apple’s iBeacon technology to offer attendees a personalized experience featuring relevant content surfacing and meet-ups with like-minded event-goers. Powered
InterContinental Hotels Group (IHG) announced that it is trialling and selectively rolling out several digitally-driven innovations to provide a more personalised and interactive experience for guests. Mobile check-in and check-out service gives guests the flexibility to manage their stay via
Digital Social Retail ,a division of Holosfind Group, signed a sales contract and licensing partnership with a Mexican company to create the first proximity network in an urban center of Mexico, the city of Monterrey. The contract includes an initial launch
Tesco has partnered with Unilever to roll out iBeacon technology to 270 Tesco stores. The tech works by triggering exclusive offers and discount coupons to consumers who have downloaded the Mpulse app when they pass a participating Tesco store. The iBeacons
Facebook is envisioning with its Place Tips program, which, after testing for the last few months, is rolling out to more businesses in the US. It’s also now making its beacon units available to businesses who wish to use them in
Bluetooth beacons are a growing trend in location-based advertising, with major companies like Facebook Inc. and Twitter Inc. investing in the technology. Beacons are also becoming an increasingly important tool for gathering data related to local trends and foot traffic,
For the first time ever Microsoft is showing us how technology could change how we shop in stores. The Microsoft Retail Experience Center in Redmond reveals what technologies could give brick-and-mortar stores an edge in an age of growing online
Cleaning and maintenance service provider Spotless is utilizing the system to manage its workers at malls in Australia. Spotless provides janitorial services to malls and other customers. For some of its customers, whose facilities are located in high-traffic public areas,
Whether it’s a simple welcome message, a coupon or a promotion, retailers are increasingly trying to engage customers by communicating with them via their downloaded apps, their location and even their digital shopping lists. Targeted marketing using geolocation isn’t brand
The Purple Apple Awards are the only awards that recognise and reward effective shopping and town centre marketing within the UK retail property sector. At the recent BCSC Purple Apple Marketing Awards, two SmartFocus shopping centre clients won Merit Awards
Google announced another milestone in the mobile payment industry—this one without the hassle of taking out wallets or even smartphones.A new app for cashless payments, Hands Free—which enables users to pay using their voice—is being tested by Google. To use
Mobile payment technologies developer Proxama has partnered with Eye Airports to install Bluetooth low-energy beacons at eight airports across the UK. Around 200 beacons will be installed initially at the Stansted, Bristol, Southampton, Inverness, Newcastle, Gatwick and East Midlands airports,