ibeacon

Beacons at Cannes Lions

Beacons at Cannes Lions

This year’s official Cannes Lions International Festival of Creativity app, released on Monday in conjunction with the event, sports integration with Apple’s iBeacon technology to offer attendees a personalized experience featuring relevant content surfacing and meet-ups with like-minded event-goers. Powered

Samsung Proximity

Samsung Proximity

Samsung has pushed live its website promoting its new Proximity, the company’s equivalent to Apple’s iBeacon. According to its website, Samsung Proximity is a “mobile marketing platform that connects consumers with places via cutting-edge Samsung location and context-aware technology.” Proximity is essentially a

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