Indoor Navigation for All
With the bans and fear that came with the pandemic, physical retail merchandising has faced a serious visitor drop. With the vaccine, the pandemic reduced its effect in 2021 and the number of visitors gained an increase as shopping malls
Metaverse, which we have been hearing about for a few years, but which has been on the agenda with the Facebook company changing its name to Meta, seems to change everyone’s life. Metaverse is something that will affect not only
The change in shopping habits, the greater use of e-commerce, and many other factors show us that the interest in digital is increasing day by day. Especially with the coronavirus, this interest increased much faster and affected all sectors. Today,
Shopping malls are complex structures with different architectural features. They can be much more complex, especially for people with disabilities. For example, because there is more than one entrance and exit door, visually impaired people may have difficulty finding the
As Poi Team, we’re very happy to solve this problem via beacon technology. Because, My Walk Pal enables the visually imparied to walk freely at İstinyePark with the partnership of Turkcell, Young Guru Academy(YGA), İstinyePark and Poi. My Walk Pal
Gökhan Meriçliler, founder & CEO of Poi had been honoured as “Young Retail Entrepreneur of the Year” finalist at one of the most prestigious World Retail Awards 2015. Since 2007, World Retail Congress is gathering retail leaders and senior executives
Sustaining customer loyalty in the beauty and cosmetics industry isn’t pretty; it’s a constant challenge. Given the growing competition, voluminous number of products, and array of prices, marketers must find innovative ways to engage today’s empowered and tech-savy shoppers. Christophe
Despite their love of and ease within the online world, today’s young people are not exclusively virtual shoppers, glued to their screens throughout the purchase journey. This new generation of digital natives loves the environment of the store, and values
Ford dealers soon may have another way to draw buyers into their showrooms: beacons. The U.S.-based automaker is set to begin a pilot program that will employ the same type of electronic devices used to track inventory in manufacturing to
Tesco has partnered with Unilever to roll out iBeacon technology to 270 Tesco stores. The tech works by triggering exclusive offers and discount coupons to consumers who have downloaded the Mpulse app when they pass a participating Tesco store. The iBeacons
For the first time ever Microsoft is showing us how technology could change how we shop in stores. The Microsoft Retail Experience Center in Redmond reveals what technologies could give brick-and-mortar stores an edge in an age of growing online
Whether it’s a simple welcome message, a coupon or a promotion, retailers are increasingly trying to engage customers by communicating with them via their downloaded apps, their location and even their digital shopping lists. Targeted marketing using geolocation isn’t brand